Talking UC is a community with content from patients, for patients, who have Ulcerative Colitis (UC). This responsive website educates about UC through articles, interactive tools and information about UC. Building the brand from the ground up from concepting, designing, and launching the site. Myself (the lead Art Director on the project), and my team worked closely with medical professionals and patients through conferences and focus groups to produce. Check it out for yourself at TalkingUC.com!
XELJANZ is a black box prescription pill that helps people with rheumatoid arthritis (RA), Psoriatic Arthritis (PSA) and now for Ulcerative Colitis (UC). Because this is a new drug and has just been approved by the FDA, we launched a site to provide information about how to sign up to receive more information when the drug is available and learn more about financial planning. Visit the full site here. We also created a Landing page to host our other indications for XLEJANZ which you can visit here. For both of these projects I was involved from planning, design, development to launch.
Google came to us with a problem, 'Solve a universal problem that will make people's lives easier.' In a team of industrial, service and graphic designers we produced an app by using Google's resources to optimize their experience as a pedestrian around an urban infrastructure.
The creative brief for the Young Lions Health 2017 was to create awareness/generate buzz for donations for children dying form Pneumonia. Within 10 days we came up with our post it note idea of "Drawing Breath." By creating awareness for for children dying from Pneumonia would drive to donations, giving them the care they needed to complete their deserved childhoods by drawing breath.
Using Amazon's Dash Button technology we partnered Amazon with Feeding America to help distribute excess food from local restaurants to those in need.
.For one day all the videos on youtube will be cut by 22% to illustrate it getting 22% of your paycheck basically sucks and is still a gender equality problem today. We wanted to have a platform for people to discuss the stunt with the hashtag #UNEqualpay which would be partnered with UN Women to promote our campaign
The current perception of Crock Pot is that it was used by our mothers and grandmothers and is an old fashioned item. To target it to a younger audience we demonstrated how you can make a good meal on a budget and time frame by working with what you got.
MBC Together is an awareness program that supports women with metastatic breast cancer. I worked closely with our Associate Creative Director and Copywriter to produce simple banners to drive to our program page.
Working closely with my Chief Creative Officer, we created a set of posters to hang around the office internally to create awareness for a new work innovative. These posters were placed around the office to show our collaborative working process.